In-progress UX Case Study Review

Role: UX Designer

Defining the Problem

Gamers are a varied background of intersections of cultures. Non-binary and Niche gamers want a way to connect and play with others without the fear of getting attacked or experiencing hate speech.

User Goals

Gamers want an efficient app that will easily connect them to their friends, protect their communities from outside threats.

They want to be able to create communities that provide a space for support and gather issues relevant to a past-time they enjoy. They’re frequent users of social media platforms such as: twitch, youtube, twitter, discord, patreon, and instagram.

Defining the Users

Nonbinary Gamers, Niche Culture Gamers, LGBTQIA Gamers.

Core Product Components

Gamers want a Mobile/Tablet/Web App. The UI has to be sleek and the UX should be easily accessible. Voice chat and chat connecting software should have a steady and quick connection.  

Below is an example of compents for a logged in user.

Feed Page: Main landing page 
Displays user’s content and content the user is following. How user’s will begin search through other components.

Online Events Page
A space for users to post hosted gaming rooms and sessions for online and mmo games.
Matching Page
Matching service where user’s can choose who they want to connect to. 
Discord Connection and
Chatroom Page

How user’s connect to play games together.
Events Page
A space for users to post IRL events.

Writing Fictional Personas


Cosplaying Nonbinary Gamer

Kato wants to find a new friend to game with from the local queer cosplay community(1) and make an online gaming event(2).

  • Comes home after school and wants to disconnect after a long study session with some of their favorite online multiplayer games.
  • Enjoys planning themed parties and used to plan them back home.
  • Frequently attends cosplay events at their school.

Kato’s Journey

21, Nonbinary gamer, Single, Denver, Colorado
They, them, their pronouns

Goals and needs
  • Find individual friends to get together to game from the queer community.
  • Create a link between their cosplay school friends and their gaming friends.

  • A tool to connect their friends from across the country to the event.
  • A tool to help them connect with her their friends.

  • Finds it difficult to find similar non binary gamers in their city.
  • Has little time to organize with a loaded school schedule.
  • Doesn’t know when their friends in other cities are free and ready to play.
  • Is tired of getting randomly matched up with people in their games.

Wireframing for Kato’s Journey



Samus wants to create a public chatboard(1) to discuss same sex marriages in mods for pc games and meet creatives that can use her narratives for their mods(2).

  • Uses social media, twitter, to easily share short narratives.
  • Writes in google docs on her tablet daily, so she is primarily a tablet user.
  • Enjoys installing mods on her games to create fictitious narratives outside of the current storyline.

Samus’ Journey

16, Queer, Ontario, Canada
She, her, hers pronouns

Goals and needs
  • To share the narratives she’s written for characters based in game for feedback and opinions.
  • Advocate for queer non binary characters in games.
  • Collaborate with a creative community to develop her characters.

  • Needs a tool that allows her to search through communities.
  • Needs a tool to search for gamers that are playing through queer storylines.
  • Needs a way to share her work without pressure.

  • Unfamiliar with the online creative community.
  • Uncomfortable with sharing her work.


Poc Gay Streamer

Max wants to set up their profile(1) and connect their social media accounts(2).

  • 24/7 Vlog content creator on various social media channels.
  • Activist in multiple communities including: queer, furries, and poc gamers. 
  • Attends multiple conferences and charity events a year.
  • Uploads recorded gaming content to his computer on a daily basis.

Max’s Journey

30, Gay, Chicago, Illinois
They, them, their pronouns

Goals and needs
  • Advocate for more queer poc gamers to be present on social media.
  • Experience a closer connected community with their followers.

  • Cross promote media from social media channels.
  • Tool for moderation in chats and feeds based on a submitted list of language.
  • A better sense of security for their community.

  • Doesn’t have the time to maintain their following with a streaming schedule.
  • Feels the moderation controlled by game development companies doesn’t act upon harassment of LGBTQIA & POC gamers.


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